Everyone knows that Instagram is the top most platform in today’s time where almost every brand has a social presence. It is a highly influential social platform that is proven to attract traffic, helps in supporting sales, and engage customers. This is the main reason why many marketers from across the globe want to invest their time and money on Instagram. But anyhow, if you are not completely satisfied with your Instagram page outlook and growth, you are definitely not alone. Competition on this platform is rapidly increasing daily as more and more brands are getting on board. So, to help you grow your audience, we have discussed 9 steps in this blog, by which you can get more real Instagram followers.
How to Get Real Instagram Followers
1. Upgrade Your Instagram Profile
Optimizing your Instagram account is essential to building a strong online presence and effectively engaging with your target audience. To begin, choose a clear profile picture that represents your brand or business, making it easily recognizable and visually appealing. Your bio is the next essential element, so craft a compelling one that showcases your brand’s personality, values, and unique selling proposition. Be sure to include relevant keywords, hashtags, and a call to action to encourage engagement. Additionally, optimize your username to be simple, easy to remember, and closely related to your brand. Instagram Stories can help you create a more personal connection with your audience, so use them to showcase behind-the-scenes content, promotions, and special offers. Consistency is crucial on Instagram, so post regularly at optimal times to increase visibility and reach.
To make it easy for your followers to recognize you on Instagram, it’s recommended to use either your brand name or something related to your existing social handles. If your brand name is too long, consider shortening it to a recognizable abbreviation or phrase. For instance, instead of using “Coffee Time cafe and bakery,” you could use “@Coffeetime” to make it easier for users to find and follow you. By choosing a recognizable handle, you’ll make it easier for your followers to identify and connect with your brand on Instagram.
2. Write A Compelling Bio
People get to know about you and your brand from your Instagram bio. Creating a bio is not easy as within the limit of a few words, you will have to explain everything about yourself and your brand. In addition to that, you also need to make it sound most compelling to make people follow you. We all know how important the first impression is and on Instagram, you can set that straight with the help of your bio. Your Instagram bio can work as a magnet to attract plenty of new visitors. In addition to the basic things such as adding your contact details and your website link, you may also add your brand’s story in an engaging way. By writing an amazing and up-to-the-point bio, you will generate a bridge to connect your brand with your followers.
3. Avoid Fake Followers On Instagram
Building a strong following on Instagram is crucial for businesses and individuals who want to grow their online presence and reach their target audience. However, the temptation to buy fake followers to increase your follower count can harm your account’s credibility and engagement rates. To achieve sustainable growth and avoid fake followers, you should focus on quality over quantity. Rather than aiming for a large number of followers, focus on creating high-quality content that aligns with your brand’s identity and resonates with your target audience. Authenticity and engagement are key to building a loyal following.
Respond to comments, participate in conversations related to your brand or industry, and use hashtags to connect with your target audience. The more engagement you have, the more likely you are to attract real, active followers. Instagram has algorithms in place to identify fake accounts and remove them from your follower list. Take advantage of these tools to maintain the integrity of your account and ensure that your followers are authentic.
Collaborating with other accounts in your industry or niche can help you reach a wider audience and attract new, genuine followers. Look for accounts with a similar audience and reach out to them to explore partnership opportunities. By focusing on quality content, engagement, authenticity, and collaboration, you can achieve sustainable growth on Instagram and avoid the pitfalls of fake followers.
4. Create And Maintain A Unique Instagram Brand Personality
Your Instagram feed is also an important element of your page as people who visit your profile will see it after going through your bio. Instagram users will get an impression of the page by looking at your feed which will help them determine whether they like your brand or not. It is also important for you to maintain consistency in colours, kinds of posts, tone of voice, etc as these are the factors that help in identifying your brand’s personality. Moreover, your post should be in such a way that if anyone notices it, they should immediately connect it with your brand.
5. Use Appropriate Hashtags
To reach more audiences and gain more followers on Instagram, you can use hashtags that are recommended by the experts and it works too. You have to do the research to find out which hashtags are in trend these days and which are appropriate for your content and brand. Using a combination of such hashtags on all your Instagram content helps in reaching the users directly who follow these hashtags.
Also, keep in mind that mix them up and use well-known top-level hashtags as well as unique ones by which you can basically look different as compared to others. You can use a maximum of 30 hashtags for each post on Instagram. You can even create and promote your own hashtags which can be related to your specific brand or any particular promotion. Brand-related hashtags are one of the best ways to improve your Instagram appearance and promote too.
6. Indulge In Popular Conversations
Just like any other social media network, Instagram is related to community building within itself. So, you need to make sure that you are actively taking part in such spaces. You can start by liking, commenting, and sharing the content of other trustworthy users on your page. As people get a notification when anyone likes and comments on their posts, they might click on your username and check out your page. And if they do like your content, they will surely follow you.
You can ask general questions, shipping information or simply just give them real reviews regarding their products and services. Being interactive and supportive shows people that you do care. You will be shocked to see how your Instagram followers increase rapidly after you start conversations with other users and brand owners. Also, try to respond to as many comments as possible that you received as this can help you get a long-term follower or a customer.
7. Promote Your Instagram Page
Promotion is very important for your Instagram page as it helps in getting new followers and credibility for your brand. If you want to gain followers on your Instagram page for free, then you need to make your page easily visible to users. In case you have already built a large number of followers on any other social site, let them know that you are available on Instagram too. You can share a link to vouchers, events, giveaways, or any offers to your Instagram profile so that your existing social media followers can visit your Instagram page and check them out.
If you have just started your Instagram account, try to post some content before promoting your account anywhere. Aim for at least 12 posts. You may also highlight some of the top Instagram posts on your other social sites. To increase your followers quickly, you can consider boosting your posts with the help of paid promotion which will make other social followers easy to find and follow you on Instagram.
8. Put CTAs Where Ever Possible
It’s quite fascinating how an arrangement of words can lead to either success or failure of an Instagram campaign. This is exactly the power of a Call To Action (CTA). If you want to succeed in your marketing campaign, then you should learn how to create the perfect Call To Action. Instagram has been one step forward than other social networks as it provides users with a choice to add action buttons to their Instagram profiles.
The CTA (Call To Action) buttons should be available in addition to the current “contact” buttons and the “direction” button, which allows users to call, message, mail, or receive directions to your place of business. A Call To Action such as ‘Swipe to know more’, ‘Read more’ which is put on the Instagram stories, or ‘Grab now’, can help in making your followers take a desirable action. Keep in mind to include CTAs on your primetime posts and the perfect days to do this are Monday and Thursday, but avoid posting your content around 3 to 4 pm.
9. Collab With Influencers
Collaboration with other businesses or influencers on Instagram is one of the best ways to make effective content that will automatically help your profile to reach new audiences on the Instagram platform. You just need to search for the right collaborators and businesses that are related to your brand category who provide products or services to complement your page and will also be related to the interests of your followers. While reaching out to potential collaborators, keep your main focus on identifying businesses or influencers which have your kind of customers in their followers list instead of focusing on their follower numbers.
Brands that are aiming to grow their followers on Instagram will be ready for mutually beneficial collaborations with other brands or influencers. Once you have found potential partners, you can reach them through Instagram DM to discuss the concept and plan for collaboration.
These are some of the best ways for you to grow your Instagram impression and gain real followers. For every business owner and influencer on the Instagram platform, the main aim is to deliver their respective content to genuine audiences and increase their profile’s credibility. By using these tips that are mentioned above, you will surely unlock the secrets of getting more real Instagram followers and witness the growth of your Instagram account by building up a strong presence on the platform.